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Home > UBC Certificate in Multimedia Studies > Curriculum
Program Curriculum
Our instructors and multimedia professionals share their industry
expertise to help you develop the digital and rich media skills you
need to capture your audience. With a comprehensive curriculum, learn to design interactive communications using graphics, text, sound, animation and video in the
UBC Certificate in Multimedia Studies full-time, intensive program.
The program features approximately 16 weeks of classroom instruction, labs and projects, including a three-week Internship or practical project.
Build a portfolio of work including graphics, animation and video with lectures and seminar-style courses, hands-on practice and supervised labs. Plus, free web site hosting services for three months after program completion.
See Program Details for more information on the program.
Course Topics
See below for Course Details.
Changes to the Curriculum
The courses that comprise the certificate program will change over time to reflect the needs of participants, developments in the field of multimedia and the availability of UBC Continuing Studies resources.
Please read the program handbook for more details on Curriculum requirements.
Internship
Internship is a unique opportunity to see the inside of a workplace and gain valuable experience with real-world projects in digital media. Network with colleagues and gain insights into working for a small, unique design firm or an in-house design department in a larger organization.
Internships are offered to qualified students where opportunities are available. Internship opportunities are unpaid and will last for a duration of approximately three weeks. Internships are subject to the availability of host companies and the personal suitability of the student. As such, internship placement is not guaranteed.
In instances where students may already have significant industry experience or where an internship opportunity is not available, this component of the program may be replaced with an approved practical project component or additional course work.
Students must make a reasonable effort to cooperate in the internship placement process, which is modeled on the job interview process. Students accepted for an internship will be considered "placed", and alternative options will not be considered unless there are extenuating circumstances.
International Students: Please note that due to the internship requirement of the UBC Certificate in Multimedia Studies, international students will be required to have a valid study permit and a work permit. For more information, please visit Citizenship and Immigration Canada.
Course Details
Fundamentals of Multimedia Production
Provides a comprehensive overview of the various platforms, applications, media and technologies used to develop multimedia products and communications. Participants are introduced to digital graphics, photography, video, audio, animation, and networked multimedia and authoring through demonstrations and discussions. In addition, the students will learn how to combine the skills they have learned in other applications towards their final projects.
The course covers media formats (e.g. jpeg, mpeg, etc.), distribution (DVD, Internet, mobile devices), viewers (QuickTime, Windows Media, etc.), development tools (Flash, Dreamweaver, Final Cut Pro, Illustrator, Photoshop, etc.) and compares the benefits and challenges of all these things.
The course will answer questions like:
What is video editing software and why is it needed? Who uses it, as well as, how much time does it take to do, what is the raw input, what is the output, and how does it fit into the overall multimedia development framework?
Visual Design for Multimedia
Learn how to create effective and compelling layouts for web or print. Discover which questions to ask of your client, how to choose the appropriate typeface, and which colours are most effective to communicate your intended message. This seminar course combines lecture and discussion with practical assignments to teach you the basic principles of good graphic design. Final project includes desigining your own personal logo.
Adobe Photoshop - Level 1
Learn about scanning images, adjusting light and dark values, cropping, resizing and merging images together. Various tools and palettes, including the selection tools and paint tools, are demonstrated and used to create special effects. Learn about resolution and file formats and how to apply them to web page design.
Adobe Photoshop - Level 2
Explore the use of colour through mixing, correction techniques and photo enhancement. Learn how to create and modify type for both simple and dramatic effects. Complex montages and collages are built using filters, gradients, advanced layer effects and indexed colour. Gain skill in working efficiently by using the history palette, the actions palette and adjustment layers.
Writing for Multimedia and the Web
Beginning with a look at different new media writing genres to learn how and why they are different, this course examines traditional writing, writing for the Web, and writing to prepare for an interview. You will learn a process for approaching any writing task – clarifying the purpose, identifying the reader, digesting the subject matter, planning what you would like to say, and editing your first draft – and discover how to brainstorm ideas, create first drafts and edit your own writing for clarity, purpose and audience. Discussions will cover the importance of rewriting and editing, techniques of proofreading, and how to best present different kinds of written information.
Designing with Adobe Illustrator - Level 1
Learn the basics of drawing/tracing a graphic from either a scanned image or a digital file. This course guides you through the most common tools and the process of tracing a graphic from start to finish. You will have hands-on lessons which will enable you to follow along with the instructor. You will learn how to place files, trace, draw with the brush and pen tools, as well as select colours and patterns for the fills. This course gives you a foundation for Illustrator, then as you continue with the Intensive program, the Visual Design class will continue building on your Illustrator skills and take them to a more intermediate level.
Introduction to Digital Video Production
This course introduces the issues and processes involved in the production of digital video. Participants will plan, shoot video and collect media for the creation of a small-scale DV-based personal profile. This will include the creation of production documents, planning, and working in various roles within a production team. Through this process participants will be exposed to issues related to production planning, directing, camera operation, lighting and sound production.
Fundamentals of HTML
You will learn the writing rules for HTML tags and attributes, as well as relationships between tags. Having this foundation in HTML will allow you to modify the base HTML code in web editing programs such as Dreamweaver, which will allow you to further customize your site. You will be creating basic HTML example files (hand-coded files) that you will be able to view in a web browser. The purpose of this 9 hr course is to introduce you to identifying and modifying basic HTML tags.
Cascading Style Sheets
Learn about the fundamentals of CSS styling and layout with this course, as well as the main styling concepts and tags used in this new coding method that’s recommended over HTML styling. Apply and link CSS documents onto existing HTML pages. Also, practice creating simple non-table layouts with text, images and links using div containers in HTML and format them with targeted CSS styling. This course will help improve your understanding of efficient web design when you learn Dreamweaver.
Sound Basics for Multimedia
This course teaches the theory of sound, starting with Garage Band, leading to Soundtrack Pro, providing an understanding of the properties of audio for multimedia. Tools used for capturing and manipulating sound for computer-based programs will be investigated through topics that include planning and selecting sound, recording and digitizing sound, and assembly for interactive multimedia. Students will demonstrate their mastery of these skills and knowledge by applying them in a class project.
Social Media Fundamentals
This course introduces participants to social media and its use for professional purposes. The course starts by examining the foundations of social media and then takes an in-depth look at social media, social networking and the tools involved to put both into practice. Also included is detailed guidance on managing and evaluating your social media ecosystem. The course integrates hands-on practice so participants come out of each session with practical skills and tools they can immediately apply to their business endeavours. Participants will be expected to complete projects/assignments outside of class time and write a final test.
Web Development with Adobe Dreamweaver
Build web pages with Dreamweaver. Adding onto the coding skills you learnt in HTML, you will be guided through the planning and building of an intermediate web page through in-class examples. This program will provide you with valuable tips and strategies for using different features within the program, and shows you how to integrate various media together (images, links, scripts, behaviours. The course prepares you for creating a web portfolio, which is a showcase of the multimedia works you have created during this program.
Project Management for Multimedia
Engaging with the client, building project teams, and creating high-quality documentation as part of project planning and execution are core to project management and will form the focus of this course. We will concentrate on the following points:
- Project management fundamentals
- Planning, estimating, and scheduling a project
- Working as a team—inclusive of the client
- Project communication
- Risk and issue management
Adobe Flash for the Web - Level 1
Flash – Level 1 is a hands-on course that will introduce you to the basics of creating objects and animating in Flash. You will explore the basics of Flash, including tools and features, and will create different types of animations. Finally, you will publish material for the Web.
Adobe Flash for the Web - Level 2
Flash is a vector-based animation application used to produce highly dynamic, interactive websites and movies. Flash's ability to produce relatively compact files and its use of Internet streaming makes it a popular choice for delivering media-rich content to users. In this course, participants are exposed to more powerful features of Flash as well as more sophisticated methods of building Flash websites. Flash Actionscripting will be explored so that students can incorporate a higher degree of interactivity into their Flash projects.
Final Cut Pro Basics
Final Cut Pro is Apple's professional solution for DV, analog/uncompressed, HDTV and film (24fps) editing. From correct hardware setups and software settings to trimming and final tape output, participants learn the tricks and shortcuts that have made FCP the industry standard for new filmmakers and major studios like Showtime, to independent multimedia producers. Included are step-by-step procedures for integrating programs such as Photoshop, and distributing via the Web, broadcast and DVD.
Motion Graphics
This hands-on course introduces the basics and practices of creating motion graphics. It includes creating and managing animation; working with behaviors, text, video/audio clips, raster-based images, vector-based illustrations; as well as masking, keying, colour correction, working filters, defining visual styles, and rendering the final results.
Portfolio Project
The Portfolio Development component lasts for a duration of two weeks, and students are expected to be working in the lab on their portfolios during this time. There will be both supervised and unsupervised lab time scheduled.
The Portfolio Project provides students with an opportunity to demonstrate their competency with the programs and material covered in the Multimedia Studies program. Each student is to add onto or build an enhanced personal web portfolio site by integrating design and functionality through the creative and well-planned use of Photoshop, Flash, Dreamweaver and other tools.
Questions? Contact Client Services.
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