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Summer Institute

Social Media: Introduction to Social media Tools and
Community Engagement

INSTRUCTOR: TRISTAN JUTRAS

Embrace social media to create community engagement and social interaction. This one-week program immerses you in the world of social media and teaches you the social media tools that help you engage your customers, fans, and create a sense of community. Gain an introduction and basics to social media, social media tools and a new perspective on the way we react, behave and interact with online communities.

This program focuses on:

• how we define social media and community
• social media tools such as blogs, podcasts, wikis, Facebook and YouTube
• social networking on Facebook and LinkedIn
• micro-blogging (Twitter), blog posts and creating a blog
• trends, best practices and the dos and don’ts of social media.

Learn the impact of social media in today’s world through seminars, discussion forums and hands-on practice in a computer lab.

Note: completion of the Summer Institute in Social Media may be applied as a course credit equivalent of Social Media Fundamentals (ID200) toward the UBC Award of Achievement in Social Media.

ID225S11A One week, Next offered Summer 2012; UBC Robson Square. $1,095

SPECIAL OFFERS AND EVENTS

As our way of saying thank you for joining us this summer, UBC Continuing Studies is organizing a number of special events and offers exclusively for Summer Institute participants. UBC alumni who take a UBC Continuing Studies Summer Institute are eligible for additional exclusive alumni offers and events.

CANCELLATIONS AND WITHDRAWALS

Programs may be cancelled due to insufficient enrollment or other reasons. If this occurs, a full refund is processed and sent to you immediately.

If you wish to withdraw from a Summer Institute, please submit written notice seven business days before the course start date. A $100 administration fee is deducted from each refund; no refunds are possible after this deadline.