UBC Award of Achievement in
Web Analytics
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Today's companies know the importance of the
Internet for supporting sales and marketing,
facilitating orders and supplies across the value
chain, and reinforcing the corporate brand and
market position. To achieve productive results
business managers need to know the strategies
and tactics that support web analytics. Web analytics training is of key importance for those new to this field.
UBC's Award of Achievement in Web Analytics program has received the 2007 CAUCE (Canadian Association for University Continuing Education) Award of Excellence in the International Program category. Read more about it...
The analysis of web metrics coupled with best
practices in online and offline marketing can help
drive increased revenue while reducing the costs of each
sale, and lead to well designed web sites that facilitate
rather than hinder the customer experience resulting
in increased customer satisfaction. The UBC
Award of Achievement in Web Analytics teaches
how to
create and manage a web analytics program,
optimize the effectiveness of site content, customer support initiatives,
and the usability of the interface and navigational
structure.
Courses are starting soon!
Fall 2009 Sessions - Register Today!
Click here to see what our alumni are saying about the program!
ONLINE WEBINAR:
Live session: March 3, 2010, 11:30am-12:30pm
Learn more about the Certificate in Web Intelligence during this one hour educational planning session offered through the University of California, Irvine Extension via web conference.
For the recorded version of webinar on Dec 3, please click here and enter the password "welcome".
For more details, please visit:
http://unex.uci.edu/certificates/it/web_intel/
Quick Facts: 98 alumni from the UBC Award of Achievement in Web Analytics went on to pursue the Certificate in Web Intelligence (as of Jun 09). |
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Also see related programs and courses:
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UBC Award of Achievement in Web Analytics is delivered in partnership with the Web Analytics Association:
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2008 Jim Novo Award Winner
The Web Analytics program congratulates Bobby Hewitt on earning the Jim Novo Award of Academic Excellence in the program. Read more...
The UBC Award of Achievement in Web Analytics has won a 2007 CAUCE Award of Excellence.
Read more...
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"The most widely recognized academic program for web analytics"
-- John Lovett,
Aberdeen Group
Analytics University Article, July 2007
Read more about the UBC Award of Achievement Web Analytics in an interview with Senior Program Leader Raquel Collins in Practical eCommerce magazine.
Press Release: UBC Continuing Studies in collaboration with the Web Analytics Association... Find out more.
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