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Instructors, Award of Achievement in Web Analytics Program

The UBC Award of Achievement in Web Analytics program is an innovative program designed to provide you with specialized knowledge in web analytics - the study of the impact a website has on its users.

The program's content is provided by the Web Analytics Association Education Committee, consisting of industry professionals, and guided by experienced administrators of adult education programs. The program focuses on teaching you how to create and manage a web analytics program and to optimize the effectiveness of site content, customer support initiatives, online marketing initiatives and the usability of the interface and navigational structure.

Details like the number of unique visitors to a site, whether they arrived through a link or came directly, how long they remained on any page or on the site, and what links and keywords they used while there, can all be measured to focus and assess effective marketing strategies.

Instructor

The Instructor guides the design of the curriculum and is one of the main authors of the online content.

Jim Novo, Drilling Down Project and Web Analytics Association, Education Committee Chair

Associate Instructors

Associate Instructors are subject matter experts who contribute to the curriculum in their area of expertise.

Jim Sterne, Target Marketing of Santa Barbara

Brian Clifton, Omega Digital Media Ltd.

Sean Carlos, Antezeta

Steven Liversedge, ICEtracks.com

Brandt Dainow, Think Business Services Ltd

Chris McFadden, Discovery Communications

Vicky Brock, Highland Business Research

Gordon Magee, Drs. Foster & Smith

Brian Alt, Marketingexperiments.com

Robert Blakeley, WebMD.net

Brian Tomz, IBM Surfaid Analytics

Bryan Eisenberg, Future Now

Hurol Inan, Hurol Inan Consulting

Jason Burby, ZAAZ

June Li, ClickInsight Corp.

Jim Humphrys, W.L. Gore and Associates Inc.

Jay Shaffer, Wine.com

Marianne McGlynn, McGlynn Consulting

Jeff Weidner, Illinois State University

Andrea Wiggins, Enlighten

Brian Hashemi, Crutchfield Corporation

Jacqui Boyd, Acceleration - Digital Marketing

Loren Hadley, L. Hadley and Associates, LLC

Ethan Henry, Eloqua Corp.

Ian Houston, Visioactive, LLC

Avinash Kaushik, Intuit Inc, Kaushik's Blog

Ed Lee, Web Analytics Gateway

Wayne Lieb, Acceleration - Digital Marketing

Marcelo Marzola, Predicata-Interactive Communications Intelligence

Brice McBeth, IBM Surfaid Analytics

Michael Semac, Legal Helpers

Cathy Callaway Parish, Fry Inc.

Bogdan Secara, NetBridge

Matthew Toll, TESSCO Technologies

Paul Van Ness, Physicians Laboratories Inc.

Dennis Mortensen, Index Tools Inc.

John Stansbury, Coremetrics

Aaron Gray, WebTrends

Anil Batra, ZeroDash1

Jane King, King680@comcast.net

Marianne Llewellyn, Omniture

Ben Philyaw, Digitaria

Steve Fernandez, Coremetrics

Wendi Malley, Idea Integration / Idea II

Lee Pavach, ForeSee Results

Shane Atchison, Zaaz

Brandon Ralls, WebTrends

Austion Manso, WebTrends

Thomas Bosilevac, WebTrends

Kelly Makimaa, Idea Integration

Online Tutors

UBC's online tutors are business professionals experienced in online adult education. They are charged with the online instruction and guidance of students on a one-to-one and group basis. The online tutors guide and grade through continuous email communication as well as online discussions, assignments and projects to make sure that you get the most out of your learning experience.

Alex Langshur, PublicInsite Inc.

Anil Batra, ZeroDash1

Anna Long

Claudia Woods, Predicta

Dan Linton, dan-linton.com

Elena Surcheva

James Ollunga, McCann World Group

Jeff Young

Ned Kumar, Ned Kumar Consulting

Stephane Hamel, Immeria

 

"There is nothing more motivational then to get insider information and advice from the best people in the industry.  It’s like having your own professional coach that teaches you step by step how to achieve success.”
--Stefan Helgesson
Graduate, UBC Award of Achievement in Web Analytics